2/1/2023 0 Comments Page scrolling on its ownWhy you should be testing long pagesĪs a rule of thumb, your page should contain at least as many words as you’d use when selling your product or service face to face. You may be interested to read this summary of the techniques that arose from the discussions. Our consultants recently discussed ways of getting users to scroll down a page. If users don’t scroll-because they don’t want to or because they aren’t aware that the page is long-then all of your hard work has gone to waste. But for a long page to be effective, readers must be aware that it’s long. In split tests, long pages often beat shorter pages. (By the way, to get articles like this free in your inbox, subscribe to our newsletter-the link opens in an overlay).
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